Endurance Land has appointed McAleer & Rushe to build a 189-bedroom ‘hub By Premier Inn’ hotel on Brick Lane, E1 in London’s Spitalfields. The site is in the Fournier Street and Brick Lane Conservation Area where there are many listed Georgian buildings including the Grade 1 listed Spitalfields Church. The new hotel has been designed to sit well in this environment and it continues the careful renaissance of the locality

Endurance Land a specialist in driving value through the active management of assets, that require refurbishment or development, is currently developing over 800 hotel rooms in London.

This is the second ‘hub By Premier Inn’ hotel that McAleer & Rushe is currently working on. In September it began work on Whitbread Group’s first of the new concept a 163-bedroom hotel on St Martin’s Lane, WC2 via the conversion of an existing office building.

Whitbread, the UK’s largest hotel group, launched the new concept in July. Its ‘hub By Premier Inn’ is a new generation of compact, city centre hotels with ingenious, contemporary room design and excellent connectivity that appeals to customers who value price, location and design over space.

At 11.4 sq.m a ‘hub’ room is compact, and thanks to its innovative design every centimetre is optimised with a desk that folds into the Hypnos pocket-sprung bed, luggage storage under the bed, an en suite bathroom with power shower, free wifi and a 40” inch smart screen TV.

‘hub By Premier Inn’ will be the UK’s first hotel with its own app, letting customers control their hotel experience. The ‘hub’ app means customers can book and check in online, as well as pre-select their room temperature and light settings. They can even choose which TV or radio channel they want playing in their room when they arrive and stream content from their phone or tablet direct to their TV.

The Endurance Land hotel scheme designed by EPR architects involves the demolition of an existing supermarket and the construction of a 189-bedroom hotel with ground floor retail.

McAleer & Rushe is also currently working for Endurance Land building a 291-bedroom, 17-storeys Motel One at 24-26 Minories, EC3 where archaeologists discovered a 1,900-year-old Roman eagle sculpture.

For more information please contact: Robert Gibson at 07748 182234